From the judges: Effective use of social media campaign. Excellent job marketing to target market. The materials were great, with simple, effective, and powerful messaging.
Telemedicine
Category
Digital Communications > Digital Communications: Social Media
Description
Award: Silver
Institution: University of Texas Rio Grande Valley
Title of Entry: Telemedicine
About this Entry: In April 2020, UT Health RGV introduced Telemedicine to the RGV patient community to provide easy access to advanced care across 11 specialty fields. A landing page was created to build awareness, inform, and drive patient acquisition. After researching other academic medical centers, our team created an original design, copy, and deployed a landing page with the user experience and journey in mind. The goal was to increase patient traffic to telehealth appointments while continuing to deliver on our promise of transforming the quality of healthcare in the Rio Grande Valley.